...Reza Chowdhury; Wootae Chun; Sungchul Choi; Kurtis Friend Purpose The objective of this article is to investigate the moderating role of national cultures in the relationship between brand value and firm value. Design/methodology/approach This article examines the topic in the context...

... empirical work supports these views. Our study fills this gap. Japan Malaysia National cultures Consumer behaviour Reliability Measurement Subcultures Aging H1. The reliability coefficient of the SSE scale is lower than the reliability coefficients of the (a) MVS scale and (b) SWLS...

... women. It aims is to investigate how ethnic and national cultures might interact to influence the attitude towards skin beauty and hence the willingness to buy skin care products. Design/methodology/approach A survey of 370 Chinese Singaporean women was conducted to test the proposed links...

... and the United States; (3) Australia and Saudi Arabia; (4) Canada and Mexico; (5) Brazil and Japan. Alain d'Astous can be contacted at: alain.dastous@hec.ca © Emerald Group Publishing Limited 2009 Individual perception Personality China National cultures Country of origin...

... (1999) , maintenance of these relationships is supported by an emphasis on harmony that discourages any overt display of dissatisfaction. M. Sajid Khan can be contacted at: mskhan@aus.edu © Emerald Group Publishing Limited 2009 Customer satisfaction National cultures Research work...

...‐test subjects' reactions. Interviews were conducted over a two month period in 2006. Judy F. Chen can be contacted at: jfc@ocit.edu.tw © Emerald Group Publishing Limited 2009 Metaphors China Consumer behaviour National cultures On July first, 2006, Lori and Wendy, two young...

...Civilai Terawatanavong; Ali Quazi Purpose The main purpose of the paper is to examine the possible links between some selected dimensions of national culture and business‐to‐business (B2B) relationships. Design‐methodology/approach Since this paper proposes a conceptual model, a qualitative...

... 2002 National cultures Salesforce Thailand USA The Effect of Adaptors Race and Cultural Adaptation on Attraction: Americans Adapting to Thais The Effect of Adaptors Race and Cultural Adaptation on Attraction Chanthika Pornpitakpan, Assistant Professor of Marketing at the National...

... ethical problems. © MCB UP Limited 2001 Ethics Australia Export National cultures Dilemmas and Dictates: Managers Tell Their Stories About International Business Ethics Margaret McNeil, Business Development Manager, Southern Cross University Business Precinct, Lismore, NSW 2480, Australia...

... environments. Discusses attachments to objects and provides suggestions as to how universities can assist in the adjustment process. © MCB UP Limited 2001 National cultures Students Australia Singapore Flexibility Examining the Effects of Environmental Interchangeability with Overseas...

... working National cultures Diversity Vision Strategy Making by Multicultural Groups - It works if leadership is effective by Christine Vallaster, Department of Value-Process Management, Marketing Group, University of Innsbruck Strategy Making by Multicultural Groups Abstract Since multicultural...

... National cultures Cross‐cultural management International trade How to Negotiate with Thai Executives by Donald W. Hendon, Dillard University of Louisiana, New Orleans, Louisiana Abstract After a discussion of the theoretical underpinnings of conflict resolution through negotiation, the main theme...

... Marketing theory National cultures Selling ...

... sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing cross‐cultural differences in values. © MCB UP Limited 2001 Decision making National cultures Values Australia USA...

... theories of judgement research and consequences for marketing. © MCB UP Limited 2001 China USA National cultures Self‐esteem Tests Brands Overconfidence in Memory for Brand Information: A Cross-National Study by Elizabeth Cowley, School of Marketing, University of New South Wales...

...-294. Wilson, Aubrey & Christopher West (1981) The Marketing of Unmentionables Harvard Business Review, January/February, pp.91-102. 16 APJML National cultures Malaysia Advertising Regulations Media © MCB UP Limited 2000 ...

... on battlefields. Uses anecdotal evidence to give examples and suggests that they are relevant to many other business areas. © MCB UP Limited 1999 Strategic planning Marketing strategy China Management styles National cultures The Use of Chinese Classical Strategies in International Construction...