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Keywords: Network centrality
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Journal Articles
How does network centrality shape the impact of electronic word-of-mouth? A moderation effect in the gaming industry
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 18 May 2026
...Chin-Hua Huang; Chao-Chih Hsueh; Guang-Zheng Chen Purpose This study aims to examine the impact of eWOM on firm financial and innovative performance, with a particular focus on the moderating role of network centrality. Design/methodology/approach The study employs regression analysis...
Journal Articles
Exploring the nexus of board gender diversity in corporate philanthropy moderated by buyer and supplier centrality: the evidence from Japan
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 897–915.
Published: 25 July 2025
... gap by investigating the moderating roles of network centrality (including buyer centrality and supplier centrality) and diversity management in shaping the relation between BGD and corporate philanthropy within a supply network context in Japan. Design/methodology/approach The study analyzed...
