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Keywords: New product diffusion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (10): 2019–2036.
Published: 23 February 2021
...Honghong Zhang; Xiushuang Gong Purpose The purpose of this present study is to investigate how opinion leaders' responsiveness to social influence varies with network positions (i.e. degree centrality and brokerage) and network density in new product diffusion networks. Design/methodology...
