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Keywords: New product pricing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 08 October 2026
...’ beliefs and market demand. Meanwhile, we analyze the optimal pricing decisions for a new product under two scenarios – with and without free trial – thereby enriching the literature on online reviews and new product pricing. Furthermore, we treat free trial as a review-quality intervention and examine its...
Includes: Supplementary data
