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Keywords: Nostalgia-themed restaurants
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Journal Articles
The impact of nostalgic emotion on brand trust and brand attachment: An empirical study from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 1118–1137.
Published: 10 May 2019
... the approach of the empirical study. Based on the literature review, a theoretical model of the impact of nostalgic emotion (NE) on brand trust and brand attachment is constructed and corresponding research hypotheses are proposed. Then nostalgia-themed restaurants are selected to complete a questionnaire...
