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Keywords: Online brand experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2947–2964.
Published: 29 May 2023
...Asif Ali Safeer; Thanh Tiep Le Purpose Customer relationships and transforming customers into evangelists are imperative in today's world. Therefore, this study aimed to examine the influence of online brand experience (OBE) on brand evangelism (BEM) via relationship quality (trust-TRT...
