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Keywords: Online purchase intentions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2350–2370.
Published: 22 September 2025
...Thanh Tiep Le; Duy Ngoc Phan; Tran Thanh Thuy Ngo; Nhat Thu Le Purpose Based on the theory of reasoned action and the theory of planned behavior, this research aims to investigate the effects of website quality (WQ) on electronic word of mouth (eWOM) and online purchase intention (PI...
