Keywords: Online reviews
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1607–1637.
Published: 15 August 2025
.... Social implications Enhancing the credibility of online reviews contributes to maintaining reliance and transparency in online transactions and strengthens consumer trust in e-commerce. Originality/value This study introduces a novel, trait-based trustworthiness evaluation model that integrates...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 1011–1029.
Published: 06 July 2022
...Keeyeon Park; Hye-Jin Kim; Jong Min Kim Purpose The purpose of this study is to examine how the usage of mobile devices influences text-posting behavior in the online review-generation process. This study attempts to improve the understanding of the negative impacts of mobile channels...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1814–1828.
Published: 22 January 2021
...Xiaofei Li; Baolong Ma; Hongrui Chu Purpose The value of online reviews has been well documented by academics and practitioners. However, to maximise the benefits of consumer reviews, online sellers must avoid the negative consequences associated with customer feedback, such as reputation loss...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 371–393.
Published: 29 April 2020
... allowing them to decide whether it is necessary to counter unfavourable images or reinforce positive images on the Internet. However, due to the nature of TGC, analysing such data involves several challenges. First, online reviews are primarily qualitative, which makes it hard to quantify the data...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1486–1515.
Published: 29 July 2019
... on the seller’s price decisions and profit. Design/methodology/approach The authors consider an online seller in a two-stage setting. Prior to Stage 1, the profit-maximizing seller sets the price and decides whether to offer a monetary reward secretly to motivate online reviews. Then, a continuum of buyers...

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