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1-2 of 2
Keywords: Operational performance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 13 July 2026
...Deyu Zhong; Junfeng Cao; Yang Wu; Gang He; Jianhui Chen Purpose This study investigates how and when digital twins (DTs) adoption translates into operational performance. Design/methodology/approach Using survey data from 417 Chinese manufacturing firms, mediation and moderated mediation...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2686–2702.
Published: 04 March 2025
...Chang-Bong Kim; Hye-Jeong Yang; Kyeong-Wook Jeong Purpose This study aims to investigate the impact of digital operational risk (DOR) and digital information risk (DIR) on the operational performance (OP) of South Korean small and medium-sized enterprises (SMEs) engaged in cold chain systems (CCS...
