...Gunaro Setiawan; Denni Arli Purpose The present study investigates the impact of opinion leadership and spirituality from three types of social media influencers (SMIs) on individuals’ intentions to conduct recycling. This research is driven by the opinion leadership theory demonstrated...

.../approach This study collected data based on a sociometric network survey. Hierarchical moderated regression and hierarchical linear modeling analyses were used to test the moderating effects of degree centrality, brokerage and density on the relationship between opinion leadership and susceptibility...