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Keywords: Organizational legitimacy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 1078–1098.
Published: 13 September 2021
...Ruoshi Geng; Ruijie Sun; Jie Li; Fan Guo; Wangshuai Wang; Gong Sun Purpose This paper examined the relationship between firm innovativeness and consumer trust in the sharing economy. In addition, the authors examine the mediating effect of organizational legitimacy and the moderating effect...
