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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
Published: 14 June 2022
... PLS The unified theory of acceptance and use of technology (UTAUT) integrates well-known innovations and aims to explain user intentions for using an information system and subsequent usage behaviour. UTAUT extended the concept of the technology adoption model (TAM) in understanding...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 433–460.
Published: 15 June 2012
... retail Organizational buying behaviour Perceived risk PLS Trust Consumer behaviour United States of America Pierre Omidayr, the founder of eBay in 1995, identifies some of the main obstacles to the development of online retailing: The whole idea was to help people do business with one...

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