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Keywords: Participation intention
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Journal Articles
Reward me or charity: The impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2122–2144.
Published: 04 January 2023
...Yanju Zhou; Cuilian Lu; Yi Yu Purpose With the development of e-commerce, loyalty programmes (LPs) are gradually being adopted in the online retailing environment to improve consumer loyalty. This article determines the factors that affect consumers' LP participation intention on mobile e-commerce...
Journal Articles
Online customer-to-customer interactions, customer–firm affection, firm-loyalty and participation intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (8): 1717–1735.
Published: 04 May 2020
...Beomjoon Choi; Hyun Sik Kim Purpose This study aims to investigate the impact of three types of online customer-to-customer interaction qualities on customers' participation intention through customer–firm affection in online mass service contexts to address the influence of several types...
