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Keywords: Pay-What-You-Want pricing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 975–998.
Published: 25 November 2019
... Multi-channel retailing External reference price Pay-What-You-Want pricing Price discrimination With changing market conditions, the multi-channel operation has become an extensively accepted business model among retailers (Wind and Mahajan, 2002 ; Wong et al., 2018). Combination...
