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1-3 of 3
Keywords: Perceived benefit
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2033–2051.
Published: 24 November 2021
..., and the influence of user interaction design and technological innovation on content creation behavior, both perceived social benefit and perceived self-achievement benefit had complete mediation. Originality/value This study found that the characteristics of developing CCVBCs affected perceived benefit...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 1060–1077.
Published: 16 September 2021
...Mahima Shukla; Vranda Jain; Richa Misra Purpose The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and purchase intention through perceived benefit. An investigation of the impact...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 225–248.
Published: 29 March 2013
...T.C. Melewar; Sharifah Alwi; Matthew Tingchi Liu; James L. Brock; Gui Cheng Shi; Rongwei Chu; Ting‐Hsiang Tseng Purpose The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional...
