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1-5 of 5
Keywords: Perceived benefits
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2411–2428.
Published: 19 March 2024
..., individuals' food neophilic tendencies (FNT), and platforms' perceived benefits on purchase intention within OFDP. Furthermore, the study analyses differences in consumers' pro-environmental behaviour (PEB) on OFDP. Design/methodology/approach The 497 participants conducted a web-based self-completion...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 401–417.
Published: 01 June 2021
... empirically explored the role of perceived benefits and risks in enhancing CPO via customer satisfaction and trust by applying EPO concepts. Strengthening perceived benefits and avoiding perceived risk were verified as critical drivers of CPO in the service context. The results of this study confirm...
Journal Articles
Chandrasekaran Padmavathy, Seonjeong (Ally) Lee, Murugan Pattusamy, Mukesh Kumar Dey, Murali Swapana
Asia Pacific Journal of Marketing and Logistics (2018) 30 (5): 1277–1293.
Published: 06 November 2018
... the relationships among perceived benefits, personality traits, MIM satisfaction, and social capital responses. Design/methodology/approach This paper uses partial least squares-SEM to investigate proposed hypotheses based on a sample of 1,519 WhatsApp users. Findings The results indicate that perceived...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (5): 761–776.
Published: 04 November 2014
...Riza Casidy; Riza Casidy; Yelena Tsarenko Purpose – The purpose of this paper is to examine the relationship between perceived benefits and church participation among regular and irregular church goers (ICG). Design/methodology/approach – The research incorporates a descriptive research...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 561–582.
Published: 31 August 2012
...Matthew Tingchi Liu; Rongwei Chu; IpKin Anthony Wong; Miguel Angel Zúñiga; Yan Meng; Chuan Pang Purpose The purpose of this paper is to examine the relationship among affective loyalty, perceived benefits, attitude towards co‐branded products and the intention to use such products. Design...
