Keywords: Perceived benefits
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Journal Articles
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 401–417.
Published: 01 June 2021
... empirically explored the role of perceived benefits and risks in enhancing CPO via customer satisfaction and trust by applying EPO concepts. Strengthening perceived benefits and avoiding perceived risk were verified as critical drivers of CPO in the service context. The results of this study confirm...
Journal Articles
Journal Articles
Journal Articles

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