... and the stimulus-organism-response theory to understand the impact of comparatively new variables like “perceived scarcity” and “perceived consumer effectiveness” (PCE) on the consumer's organic food purchase intentions. Design/methodology/approach The study is using structural equation modeling with 402...

...Ying Sun; Shanyong Wang Purpose The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms...

... understanding of specific environmental behaviours (ESCCB related to the purchase and use of personal cars) in a moderated-mediation model of environmental values (altruistic, egoistic and biospheric) with perceived consumer effectiveness (PCE) (mediator) and spirituality (moderator). By and large...