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1-6 of 6
Keywords: Perceived enjoyment
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Journal Articles
How four aspects of narcissism prompt tourists to make landmark check-in: the mediating role of perceived enjoyment and perceived status attainment
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 294–310.
Published: 28 May 2025
...Xinyu Liu; Ivan Ka Wai Lai; Yating Zhang; Yan Lu; Xin Wang Purpose This study aims to explore how four aspects of narcissism influence tourists’ landmark check-in behaviour on social media, utilising self-verification theory to assess the roles of perceived enjoyment and perceived status...
Includes: Supplementary data
Journal Articles
Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2811–2851.
Published: 11 March 2025
... the partial least squares (PLS) approach. Findings The study validates that vividness, perceived ease of use, perceived usefulness, perceived enjoyment and utilitarian value have a positive impact on attitude. Vividness, perceived ease of use, perceived enjoyment and perceived value have a significant...
Journal Articles
The mediating role of perceived enjoyment and attitude consistency in omni-channel retailing
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 599–621.
Published: 14 September 2023
...Mengjia Gao; Lin Huang Purpose This study considers perceived enjoyment and attitude consistency as internal states of consumers in an omni-channel environment. This study aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omni-channel environment...
Journal Articles
Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1112–1133.
Published: 21 July 2022
... quality were likely to have stronger perceptions of enjoyment, usefulness, and ease of use. Among the TAM determinants, perceived enjoyment most significantly influenced their usage intention, followed by perceived usefulness and perceived ease of use. Multigroup analysis revealed that some relationships...
Journal Articles
The role of technology readiness in individuals' intention to use health and fitness applications: a comparison between users and non-users
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 807–825.
Published: 11 July 2020
... 06 2020 15 06 2020 19 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Technology readiness Technology acceptance model Perceived enjoyment Technology readiness and acceptance model Health and fitness app Institute...
Journal Articles
Leveraging the technology acceptance model for mobile commerce adoption under distinct stages of adoption: A case of micro businesses
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1415–1436.
Published: 31 July 2019
...Tanikan Pipitwanichakarn; Nittaya Wongtada Purpose The purpose of this paper is to investigate the role of trust and perceived enjoyment in the technology acceptance model by distinguishing distinct stages of adoption among street vendors (initial and advanced adoption stage). Design...
