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Keywords: Perceived enjoyment
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2811–2851.
Published: 11 March 2025
... the partial least squares (PLS) approach. Findings The study validates that vividness, perceived ease of use, perceived usefulness, perceived enjoyment and utilitarian value have a positive impact on attitude. Vividness, perceived ease of use, perceived enjoyment and perceived value have a significant...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 599–621.
Published: 14 September 2023
...Mengjia Gao; Lin Huang Purpose This study considers perceived enjoyment and attitude consistency as internal states of consumers in an omni-channel environment. This study aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omni-channel environment...
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