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Keywords: Perceived resources
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 778–795.
Published: 11 September 2017
...Ho Huy Tuu; Svein Ottar Olsen; Le Chi Cong Purpose The purpose of this paper is to discuss and test the combined effects of openness to experience (OE) and power, and the moderator effects of social norms (SN) and perceived resources on the choice of luxury attributes for branded products...

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