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Keywords: Perishability
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 09 October 2026
... is examined as a mediator and perishability as a moderator. Design/methodology/approach Two experimental studies were conducted to test the proposed effects. The first study (N = 111) examined the direct effect of perceived nearness to the expiry date on purchase intentions. The second study...
