...Jung-Eun Bae Purpose This study investigates why AI literacy differentially moderates the effects of transparency and personalization on perceived autonomy in AI-based tourism recommendation services. Integrating self-determination theory and the stimulus–organism–response model, it examines...

..., the moderating roles of skippability and personalization are explored to assess their influence on consumer responses. Design/methodology/approach This research adopts a quantitative approach, analyzing survey responses from 323 YouTube users in the UK participants were exposed to controlled scenarios...

...Danni Zhang; Xinyu Tao Purpose In the last few years, AI-based wearable devices have increasingly played an important role in the leisure and personalized health management fields, but users’ intention to continue using these devices still faces numerous challenges. Design/methodology/approach...

...Le Zhang; Hafizah Omar Zaki; Sharizal Hashim; Nor Asiah Omar Purpose Based on privacy calculus theory (PCT), this paper aims to investigate personalization-privacy paradox (PPP) in the context of intelligent voice assistant (IVA). Besides, the moderating role of emotional attachment on privacy...

... that the three dimensions of perceived interactivity positively impact tie strength: perceived controllability, perceived responsiveness, and perceived mutuality. And perceived personalization has no positive impact on tie strength. Second, the relevant results show that tie strength positively impacts consumer...

... factors of interaction fluency, convenience, price advantage and personalization contribute to omni-channel shopping intention. Design/methodology/approach Consumers who had shopped at Uniqlo's online and offline stores were surveyed through an online questionnaire, and 566 data were collected...

... tests a PLS model with two new constructs: Photo Satisfaction and Consumer Inspiration, and their impact on Adoption Intention. Design/methodology/approach This mixed methods study examines the effects from personalization and customization affordances in the latest generation of apparel VTOs...

... to be the largest LBA market worldwide (Berg Insight, 2018). LBA enables advertisers to distribute advertisements based on consumers' real-time geolocation information in a specific context and upon their preferences (Xu et al., 2009). It becomes highly personalized thanks to some noticeable...