...Chih-Hsing Liu; I-Yen Lu; Bernard Gan; Ho Tran Vu Purpose This study investigates how aesthetic perception and place identity enhance the relationship between authentic tourism experiences and destination brand equity (DBE). Drawing on experiential value and affective engagement theories...

... to further enrich emotional connections. Originality/value While Taiwan’s night markets and local foods are central to its tourism industry, little research has examined how tourism affects the local food economy and place identity. Therefore, this study demonstrates how and what critical attributes may...