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Keywords: Place identity
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Journal Articles
The heart of the cuisine experience in evoking emotional value: the importance of social media sharing and cultural education
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 477–492.
Published: 30 May 2025
... to further enrich emotional connections. Originality/value While Taiwan’s night markets and local foods are central to its tourism industry, little research has examined how tourism affects the local food economy and place identity. Therefore, this study demonstrates how and what critical attributes may...
