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Keywords: Plain packaging
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Journal Articles
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
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Asia Pacific Journal of Marketing and Logistics (2015) 27 (1): 23–39.
Published: 12 January 2015
...Clement S. F. Chow; Erdener Kaynak; Winnie Mak Purpose – The purpose of this paper is to find out whether the plain packaging format in cigarette labeling is worth adopting or not. Design/methodology/approach – A lab experiment with a 2 (existing vs plain packaging format) × 2 (familiar vs...
