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Keywords: Pleasure
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1177–1193.
Published: 17 September 2019
... is mediated by perceived service quality. Design/methodology/approach This research explores consumers’ consumption goals in three different service contexts, i.e., a primarily pleasure-seeking hedonic service context, a primarily arousal-seeking hedonic service context and a utilitarian (non-affect...
