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Keywords: Preferences
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Journal Articles
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
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Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 70–101.
Published: 07 January 2013
...Kim-Shyan Fam, Ernest Cyril de Run and Paurav Shukla; Jee Teck Weng; Ernest Cyril de Run Purpose – The purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavioural intention and purchase satisfaction...
