Keywords: Private label brand
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 01 September 2026
... their strategic decisions. Findings The results show that platform entry into third-party platforms is jointly driven by two key factors: the potential market size of the private label brand and the intensity of competition for private label brand products across platforms. Specifically, e-commerce platforms...
Includes: Supplementary data

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