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Keywords: Pro-environmental
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 175–189.
Published: 18 March 2021
...Kaushalya Nallaperuma; Felix Septianto; Argho Bandyopadhyay Purpose The concepts of luxury and pro-environment may be viewed as being in contradiction with each other. Consequently, it is unclear how to promote pro-environmental luxury brands. The present research seeks to develop effective...
