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Keywords: Psychological comfort
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 28 August 2026
...) and psychological comfort (PC), and examines the moderating roles of financial risk tolerance (FRT) and suspicion toward human advisors (STHA). Design/methodology/approach Data were collected from 501 experienced robo-advisor users in the United States (n = 251) and South Korea (n = 250...
