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Keywords: Q-commerce
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 1–16.
Published: 05 February 2024
...Rambabu Lavuri; Shilpa Kokatnur; Park Thaichon Purpose The study examines quick-commerce (Q-commerce) green initiatives' (GI') impact on consumer brand engagement by mediating [perceived value (PV) and environmental concern (EC)] and moderating (brand attitude). Design/methodology/approach...
