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1-2 of 2
Keywords: Quality perception
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Journal Articles
Online platform promotional activity and purchase behavior of consumer with different self-control in China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 861–877.
Published: 06 September 2024
...-discounts and full-discounts, which implies that high discount margin has a negative impact on the quality perception of consumers. However, this impact is weakened under full-discounts. Subsequently, the study identifies that the negative influence of high discounts on quality perception is insignificant...
Journal Articles
How does frugality influence customer complaints through the mediation of the zone of tolerance? Empirical evidence from Chinese consumers purchasing Shanzhai products
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 957–976.
Published: 16 November 2023
... 56.44% of commodities came from two industries:(1) textile, clothing and leather; (2) and cosmetics. Frugality Zone of tolerance of quality Customer complaints Quality perception Customer empathy Frugality is characterized by two main components: being restrained in consumption...
