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Keywords: Recommendation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1535–1555.
Published: 08 December 2020
... on customer engagement, satisfaction through brand loyalty, and Recommendation. Design/methodology/approach A survey questionnaire was administered to 320 Facebook users in Pakistan. The aim is to investigate the influence of various characteristics of e-brand communities on customer engagement...
