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Mishal Naqvi
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Journal Articles

Generating customer engagement in electronic-brand communities: a stimulus–organism–response perspective

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Muhammad Hasnain Abbas Naqvi, Yushi Jiang, Mishal Naqvi
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1535–1555.
https://doi.org/10.1108/APJML-01-2020-0053
Published: 08 December 2020
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Journal Articles

The rise of social networking sites: An empirical investigation applying demographic differences and the technology acceptance model

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Mishal Naqvi, Shan Li, Yushi Jiang, Muhammad Hasnain Abbas Naqvi
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 232–252.
https://doi.org/10.1108/APJML-01-2019-0029
Published: 29 August 2019
View article titled, The rise of social networking sites: An empirical investigation applying demographic differences and the technology acceptance model
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