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Journal Articles

The influences of brand ethnicity on Chinese consumers’ brand attachment, brand trust and purchase intention: focused on domestic brand

Shan Li, Tuo Cao, Ju Xu

Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1531–1550.

https://doi.org/10.1108/APJML-07-2024-0933

Published: 18 August 2025

View article titled, The influences of brand ethnicity on Chinese consumers’ brand attachment, brand trust and purchase intention: focused on domestic brand

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Journal Articles

The rise of social networking sites: An empirical investigation applying demographic differences and the technology acceptance model

Mishal Naqvi, Shan Li, Yushi Jiang, Muhammad Hasnain Abbas Naqvi

Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 232–252.

https://doi.org/10.1108/APJML-01-2019-0029

Published: 29 August 2019

View article titled, The rise of social networking sites: An empirical investigation applying demographic differences and the technology acceptance model

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