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Keywords: Region of origin
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Journal Articles
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1158–1177.
Published: 21 September 2021
...-use rights only Tea Geographical labeling Region of origin Perceived quality Purchase intention In the past decade, numerous food safety scares have resulted in consumers hoping for some trustworthy factors that can be used to assess the quality of agricultural/food products...
