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Keywords: Region of origin
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1158–1177.
Published: 21 September 2021
... a moderating effect, which can be used to improve tea marketing design in academia and in practice. Tea Geographical labeling Region of origin Perceived quality Purchase intention In the past decade, numerous food safety scares have resulted in consumers hoping for some trustworthy factors...
