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Keywords: Restaurant attributes
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2441–2462.
Published: 15 January 2025
... of the consumption of nutraceutical foods. Therefore, grounded in an extended cognitive–affective–conative model, this study examines the role of dining motivations and restaurant attributes in explaining an integrated model that focuses on customers’ loyalty formation process. Design/methodology/approach Data...
