... aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of study. Design/methodology/approach A sample of 287 New Zealand clothing and shoe retailers was studied. Survey questions included the perceived importance of in‐store promotions and price...

...Amelia Yuen Shan Au‐Yeung; Jessica Lu Purpose The purpose of this paper is to establish an understanding of the development of retailers' views on own label in Taiwan. In particular, the study aims to investigate the extent to which the development of retailers' own label in the region resembles...

...Paromita Goswami; Mridula S. Mishra Purpose This article seeks to understand whether Indian consumers are likely to move from traditional kirana stores to large organized retailers while shopping for groceries. Design/methodology/approach Two hypotheses were proposed: H1: customer...

...Jae‐Eun Chung; Brenda Sternquist; Zhengyi Chen Purpose The purpose of this study is to compare two models, traditional‐ and performance‐based, of Japanese retailers' channel relationships. The traditional model proposes Japanese retailers' long‐term orientation with their supplier is an antecedent...