Keywords: Retailing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 343–365.
Published: 02 October 2019
...Arpita Khare; Gaurav Awasthi; Rishi P. Shukla Purpose Increased competition among different retail formats has led mall managers to focus on mall promotional activities to attract shoppers to malls. The purpose of this paper is to understand Indian mall retailers views on mall events and its role...
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (4): 674–694.
Published: 06 September 2013
..., and such satisfaction affects future patronage likelihood. Originality/value – A different research methodology is used to study retail price negotiation. Instead of only using student subjects to understand how consumers negotiate price in a hypothetical setting, the current study collected data from actual...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 372–393.
Published: 15 June 2012
...Wantao Yu; Ramakrishnan Ramanathan Purpose The purpose of this paper is to investigate how to manage business relationships in retail operations. In particular, this study examines the links between business relationships with principal stakeholders, operations strategy, and performance. Design...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 482–499.
Published: 15 June 2012
...Arpita Mukherjee; Divya Satija; Tanu M. Goyal; Murali K. Mantrala; Shaoming Zou Purpose The purpose of this paper is to assess Indian consumers' brand consciousness by examining their brand knowledge, purchase behaviour and perceptions of foreign brands. It provides key inputs for global retailers...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (4): 492–511.
Published: 05 October 2010
...Brenda Sternquist; Lu Wang Purpose Retailers act as assemblers of merchandise, selecting goods from among a wide range of available products in order to enhance customer value and loyalty. The purpose of this paper is to investigate the Chinese retail buying system, focusing on the buying...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 196–209.
Published: 30 March 2010
...Kåre Skallerud; Kjell Grønhaug Purpose The purpose of this paper is to investigate Chinese food retailers' positioning strategies. Specifically, retail segments and critical factors related to the nature of the food supplier relationships that may be influenced by the positioning strategies...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (3): 259–275.
Published: 04 July 2008
...Leela Rani; Sanal Kumar Velayudhan Purpose – This study aims to examine empirically how consumers' attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables when they face out‐of‐stock situations. Design/methodology/approach – Survey method...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2001) 13 (4): 19–42.
Published: 01 December 2001
...James Poon Teng Fatt Suggests that there are great opportunities for retailers in the mass rail transit (MRT) malls in Singapore due to their strategic location by bus and train station. States that maximum competitive advantage will be gained only if retailers understand consumer’s perception...

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