... is of high quality and the unit marketing cost of free trial. Findings The results show that review inaccuracy reduces consumers’ perceived review credibility. Although free trial enhances consumers’ perceived review credibility, it is not always effective in mitigating the adverse effects of review...

... and behavioral responses within the context of a mandatory disclosure review reward system. The model identifies four key constructs: review quality as the Stimulus, review credibility and review usefulness as the Organism, and purchase intention as the Response. Data were collected through the questionnaire...