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Keywords: Review inaccuracy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 08 October 2026
...Hao Li; Xu Huang; Xu He Purpose When a new product is launched, consumers are typically uncertain about its true quality. Early online reviews serve as important quality signals that help consumers evaluate product quality. However, review inaccuracy caused by factors such as delivery delays...
Includes: Supplementary data
