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Keywords: Ritualized experience
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Journal Articles
Activating the commercial power of ritual experiences: exploring their impact on consumer well-being and brand loyalty
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 13 January 2026
...Chunlin Yuan; Mengyao Li; Shuman Wang; Juran Kim; Kyung Hoon Kim Purpose Ritualized experiences exist in many aspects of life and influence consumer attitudes and behaviors. This paper aims to develop a comprehensive research model to explore how ritualized experience affects consumer well-being...
Includes: Supplementary data
