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Keywords: Robo-advisor
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Journal Articles
Give me a human! How anthropomorphism and robot gender affect trust in financial robo-advisory services
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2689–2705.
Published: 16 April 2024
...Daria Plotkina; Hava Orkut; Meral Ahu Karageyim Purpose Financial services industry is increasingly showing interest in automated financial advisors, or robo-advisors, with the aim of democratizing access to financial advice and stimulating investment behavior among populations that were...
Journal Articles
Robo-advisor based on unified theory of acceptance and use of technology
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
Published: 14 June 2022
... investment portfolios. However, the concept of robo-advisers is new, and few studies have addressed issues related to them. To help readers to better understand robo-advisor adoption by a wide range of potential customers, this study explores integrated models of the attitudes (ATT) and behavioural...
