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Keywords: S-O-R model
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Journal Articles
When information flows, shoppers flow: examining information quality, interactivity and purchase intention in livestream shopping
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–24.
Published: 23 September 2025
... as a moderator, this research uncovers how interactive elements of livestream shopping can enhance or mitigate the impact of information quality. The stimulus–organism–response (S-O-R) model (Mehrabian and Russell, 1974) offers a structured way to understand how environmental cues influence internal...
Journal Articles
Product information the more the better? A moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2601–2620.
Published: 02 May 2023
... information Product involvement Moderated mediation effect Cross-border e-commerce Information process S-O-R model The involvement function defined by Zaickowsky (1986) uses the product and contextual factors as explanatory variables for involvement. As an important external cue for product...
Journal Articles
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce: an investigated model based on S-O-R model
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2410–2434.
Published: 03 January 2022
... at: s.alanadoly@heco.helwan.edu.eg 25 06 2021 12 11 2021 17 12 2021 19 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Malaysia Consumer decision-making Fashion involvement S-O-R model Opinion-seeking Fashion e-consumers...
Journal Articles
Why do consumers buy organic food? Results from an S–O–R model
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 394–415.
Published: 27 April 2020
...Austin Rong-Da Liang; Wai-Mun Lim Purpose Organic food consumption is a complex process that makes it difficult for organic food businesses to develop appropriate marketing strategies. This study thus adopted the stimuli–organism–response (S–O–R) model to create a comprehensive framework...
Journal Articles
Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 378–397.
Published: 13 March 2019
... Purchase intention S-O-R model Trust Argument quality Social presence Social commerce site Social commerce is a new form of e-commerce that applies the features of Web 2.0 technologies to design a customer-oriented business (Liang and Turban, 2011). It enables consumers to generate contents...
