... Personalization Perceived autonomy Self-determination theory S–O–R model AI literacy Continuance use intention AI tourism recommendation Funding: This research received no external funding. A traveler types “solo healing trip, 2 nights 3 days” into an AI travel planner. Within...

... Livestream shopping Information quality Flow state Perceived interactivity S-O-R model Livestream shopping is an evolving format of electronic commerce characterised by instantaneous broadcasting. Recently, livestream shopping has transformed the way consumers interact with companies and make...

... Product information Product involvement Moderated mediation effect Cross-border e-commerce Information process S-O-R model Nomenclature CPI Consumer purchasing intention PCO Product content PDE Product description RPL: Return policy leniency PDI Product display...

... at: s.alanadoly@heco.helwan.edu.eg 25 06 2021 12 11 2021 17 12 2021 19 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Malaysia Consumer decision-making Fashion involvement S-O-R model Opinion-seeking Fashion e-consumers...

...Austin Rong-Da Liang; Wai-Mun Lim Purpose Organic food consumption is a complex process that makes it difficult for organic food businesses to develop appropriate marketing strategies. This study thus adopted the stimuli–organism–response (S–O–R) model to create a comprehensive framework...

... Purchase intention S-O-R model Trust Argument quality Social presence Social commerce site Social commerce is a new form of e-commerce that applies the features of Web 2.0 technologies to design a customer-oriented business (Liang and Turban, 2011). It enables consumers to generate contents...