... methods simultaneously, is increasingly frequent and complex in order to bring more revenue for both merchants and platforms (Liu et al., 2018). Internet marketing Marketing in China Quality perception Sales promotion Self-control © Emerald Publishing Limited 2024 Emerald...

...Kim-Shyan Fam; James E. Richard; Lisa S. McNeill; David S. Waller; Honghong Zhang Purpose This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards sales promotion in the retail purchase...

... Licensed re-use rights only Toy collectable premium Instant reward promotions Sales promotion Supermarkets Increasingly, supermarkets are now utilising IRPs to lure customers to not only spend more but also revisit on multiple occasions. This is becoming a global trend with Albert Heijn...

... Emerald Publishing Limited Licensed re-use rights only Furthermore, convenience store chains run different promotions to encourage customers to shop and spend more. Different from western retailers, Taiwanese retailers prefer launching trading stamp campaigns as a sales promotion tactic...

... (window display and sales promotion) on impulsive buying behavior. Design/methodology/approach The sample size for the study was 350 with a response rate of 96 percent. The questionnaire was adapted from the established scale and measures. SmartPLS was used for statistical analysis. After reliability...

...Kim-Shyan Fam; Pedro Q. Brito; Mahesh Gadekar; James E. Richard; Ugtakh Jargal; Wenchao Liu Purpose The purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes towards SP across...

...Umair Akram; Peng Hui; Muhammad Kaleem Khan; Yasir Tanveer; Khalid Mehmood; Wasim Ahmad Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use...

... involvement products than low involvement, especially if the endorser is from a credible source. States that an endorser’s effect is stronger with less established products with less observable benefits. Sales promotion Advertising Advertising effectiveness Physical attributes © MCB UP Limited...