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Keywords: Sales promotion techniques
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (1): 70–101.
Published: 07 January 2013
... independent and dependent variables. Findings – The findings suggest that sales promotion technique preferences will have an impact on consumers' behavioural intention and purchase satisfaction for all the product types studied. On the other hand, there is no significant impact in consumers' purchases...
