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Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1262–1287.
Published: 09 August 2022
... satisfaction. Further, customer loyalty facilitators, such as trust, commitment, and inertia, have been actively discussed in building long-term relationships between firms and their customers. Because establishing an iterative customer loyalty journey is the key to a marketing strategy, the purpose...
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (9): 1903–1917.
Published: 02 February 2021
... expectancy, facilitating conditions, social influence and hedonic motivation were all found to have a significant positive influence on perceived value. In addition, the results confirmed the positive impact of facilitating conditions on satisfaction. Both perceived value and satisfaction were also found...
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1407–1429.
Published: 24 January 2020
... differentiation and consumer choices have posted more challenges for customer retention. The purpose of this paper is to examine the relationships between transaction specific characteristics (i.e. food quality, service quality, atmosphere, convenience and price perception), customer satisfaction and customer...
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1255–1268.
Published: 17 January 2020
...Sana S. Sabir Purpose Product design is a dynamic factor that triggers customers’ experiential value which eventually escalates their satisfaction. Therefore, the purpose of this paper is to examine the impact of product design dimensions on customer satisfaction with the mediating role of affect...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 495–518.
Published: 24 October 2019
...Yi-Fen Liu; Jun-Fang Liao; Jacob Jou Purpose The purpose of this paper is to explore healthcare waiting time and the negative and positive effects (i.e. the dual effects) it has on outpatient satisfaction. Design/methodology/approach Self-administered surveys with 334 outpatients and follow-up...
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 117–134.
Published: 27 June 2019
... on customer service satisfaction. The impact of service satisfaction and brand trust on word of mouth (WOM) is also explored, and the study assesses the mediating effect of customer service satisfaction on the relationship between service quality and WOM. Design/methodology/approach Data from...
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