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1-20 of 31
Keywords: Satisfaction
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Journal Articles
Avoiding opportunism and conflict in buyer and seller partnerships through trust, commitment and satisfaction
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Asia Pacific Journal of Marketing and Logistics (2026) 38 (3): 817–834.
Published: 25 June 2025
...Jyh-Liang Guan; Tzong-Ru (Jiun-Shen) Lee; Carlos Ferro-Soto; Göran Svensson; Nils M. Høgevold Purpose This study aims to examine the role that satisfaction plays between positive alter egos (i.e. commitment and trust) and negative alter egos (i.e. conflict and opportunism) in buyer and seller...
Journal Articles
Using management attributes to increase consumers’ perceptions of ESG authenticity: evidence from the financial industry
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2774–2792.
Published: 07 April 2025
... inappropriate financial products and falsely reporting ESG performance to consumers raise questions about ESG authenticity. This study looks at the framework of ESG management – ESG authenticity, satisfaction and word-of-mouth intention – in a financial context. Design/methodology/approach Data were...
Journal Articles
The effects of service quality on relationship quality and loyalty in business-to-business electrical and electronics industry
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (5): 1339–1356.
Published: 30 October 2024
...Pornpana Tangchua; Assadej Vanichchinchai Purpose This study investigates the relationships between service quality, relationship quality (i.e. satisfaction, trust and commitment) and loyalty in the business-to-business (B2B) context. Design/methodology/approach A questionnaire was developed...
Journal Articles
The effect of meta-commerce consumption value on consumer satisfaction and continuous usage intention: the moderating roles of meta-verse involvement and consumer competency
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 1130–1149.
Published: 01 October 2024
...Nayeon Kim; Woo-Hyuk Kim Purpose The purpose of this study is to investigate the relationships between Meta-commerce consumption value, consumer satisfaction and continuous usage intention in light of the moderating effects of involvement and consumer competency. Design/methodology/approach...
Journal Articles
Sustaining success: the power of relational bonding in building franchisee trust in South Korea’s food service industry
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3007–3024.
Published: 17 May 2024
.../methodology/approach By leveraging data from 496 franchisees in South Korea, our investigation meticulously delineates the unique contributions of these bonding strategies in enhancing franchisee’s social and economic satisfaction, building trust in franchisors and fostering long-term orientation among...
Journal Articles
The ADEPT service quality model and distinct perceived value for strategic marketing management: the moderating effect of knowledge-learning experience
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 917–935.
Published: 31 October 2023
...Dae Hui Lee Purpose The first purpose of this study is to identify the suitability of a framework that includes ADEPT (i.e. ambience, delivery, environment, product and technology) service quality constructs, distinct perceived value and customer satisfaction. The second purpose is to not only...
Journal Articles
Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 122–147.
Published: 15 August 2023
... a theoretical model investigating the effects of football-game socialisation, team interest, football interest and transaction satisfaction (stimuli) on fanship and cumulative satisfaction (organism), and subsequently, attitudinal loyalty and behavioural loyalty (response). National culture was a moderator...
Journal Articles
The trinity of extended service quality, distinct perceived value, and customer loyalty facilitators
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (5): 1262–1287.
Published: 09 August 2022
... satisfaction. Further, customer loyalty facilitators, such as trust, commitment, and inertia, have been actively discussed in building long-term relationships between firms and their customers. Because establishing an iterative customer loyalty journey is the key to a marketing strategy, the purpose...
Journal Articles
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan: the role of value, trust and engagement
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 560–581.
Published: 20 April 2022
... the role of engagement between different types of trust and satisfaction toward shopping on C2C e-commerce. Design/methodology/approach A quantitative survey method was developed to test the antecedents and mediator of C2C customer satisfaction. A panel service was used to collect the dataset...
Journal Articles
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2052–2072.
Published: 30 November 2021
... investigates the influence of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour. Design/methodology/approach Data were collected via a survey answered by 793 fashion customers from India, and for data analysis, partial least square structural equation...
Journal Articles
Linkages among extended service quality, distinct perceived value and satisfaction in the exhibition trust-building process
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (4): 817–842.
Published: 24 August 2021
... on exhibition trust through general attendees' satisfaction. Design/methodology/approach Structural equation modeling was used to examine the causal relationships between the following factors: extended service quality, distinct perceived value, satisfaction and trust. Findings The structural...
Journal Articles
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (9): 1903–1917.
Published: 02 February 2021
... expectancy, facilitating conditions, social influence and hedonic motivation were all found to have a significant positive influence on perceived value. In addition, the results confirmed the positive impact of facilitating conditions on satisfaction. Both perceived value and satisfaction were also found...
Journal Articles
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 755–782.
Published: 11 July 2020
...Jin Ho Yun; Philip J. Rosenberger, III; Kristi Sweeney Purpose The purpose of the paper is to contribute to the extant sport marketing literature by positing fan engagement, team brand image and cumulative fan satisfaction with the team as factors influencing attitudinal and behavioural soccer...
Journal Articles
Customer loyalty in Sabah full service restaurant
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1407–1429.
Published: 24 January 2020
... differentiation and consumer choices have posted more challenges for customer retention. The purpose of this paper is to examine the relationships between transaction specific characteristics (i.e. food quality, service quality, atmosphere, convenience and price perception), customer satisfaction and customer...
Journal Articles
Does product design stimulate customer satisfaction? Mediating role of affect
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1255–1268.
Published: 17 January 2020
...Sana S. Sabir Purpose Product design is a dynamic factor that triggers customers’ experiential value which eventually escalates their satisfaction. Therefore, the purpose of this paper is to examine the impact of product design dimensions on customer satisfaction with the mediating role of affect...
Journal Articles
Exploring the dual effects of perceived waiting on healthcare service satisfaction among outpatients
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 495–518.
Published: 24 October 2019
...Yi-Fen Liu; Jun-Fang Liao; Jacob Jou Purpose The purpose of this paper is to explore healthcare waiting time and the negative and positive effects (i.e. the dual effects) it has on outpatient satisfaction. Design/methodology/approach Self-administered surveys with 334 outpatients and follow-up...
Journal Articles
Examining consumer affective goal pursuit in services: When affect directly influences satisfaction and when it does not
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1177–1193.
Published: 17 September 2019
...Cheng Lu Wang; Ying Jiang Purpose The purpose of this paper is to investigate how consumers’ affective goal pursuit influences the relationship between their affect and satisfaction in services. In particular, it examines when affect can directly influence satisfaction and when such an impact...
Journal Articles
The impact of exhibition service quality on general attendees’ satisfaction through distinct mediating roles of perceived value
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 793–816.
Published: 31 July 2019
... delivery) on satisfaction through three factors of perceived value (i.e. emotional value, economic value and social value). Design/methodology/approach A confirmatory factor analysis was performed to determine key factors in exhibition service quality, perceived value and satisfaction. A structural...
Journal Articles
Evaluating service quality in automobile maintenance and repair industry
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 117–134.
Published: 27 June 2019
... on customer service satisfaction. The impact of service satisfaction and brand trust on word of mouth (WOM) is also explored, and the study assesses the mediating effect of customer service satisfaction on the relationship between service quality and WOM. Design/methodology/approach Data from...
Journal Articles
E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1339–1362.
Published: 10 May 2019
...Weisheng Chiu; Heetae Cho Purpose The purpose of this paper is to investigate the influence of perceived brand leadership of an e-commerce website on satisfaction and repurchase intention. Moreover, the different roles of gender and age were explored in the proposed model. Design/methodology...
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