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Keywords: Scale development
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 22 September 2026
...Jong-Hyeong Kim; Junyu Lu; Xiao Xiao Purpose This study identifies destination attributes shaping grandtravel experiences and develops a measurement scale for this intergenerational travel context. Design/methodology/approach A four-stage scale development procedure was employed. Destination...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 16 January 2026
... 2025 Emerald Publishing Limited Licensed re-use rights only Green influencer Characteristics Grounded theory Scale development Validation Jiangxi Provincial Social Science Foundation 24XW06 Funding: This work was supported by the Jiangxi Provincial Social Science...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1277–1307.
Published: 12 August 2025
... impact customer satisfaction and customer re-purchase intention? Scale development Technology breadth Technology depth Customer journey Expectation confirmation theory Customer experience Firms use technology to manage customer experience (Grewal et al., 2020). Customers...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2538–2557.
Published: 19 February 2025
... loyalty Seller loyalty Online second-hand Scale development In recent years, there has been a significant increase in the utilization of applications dealing in second-hand items by consumers to sell goods that they no longer require (Gilal et al., 2024). However, only a small proportion...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1894–1913.
Published: 30 December 2024
... effectively cultivated or capitalized on a positive CI (Frig and Sorsa, 2020). This emphasizes the need for a deeper understanding of CI, moving beyond traditional economic or materialistic metrics (Rojas-Méndez and Khoshnevis, 2023 ; Dinnie, 2015). Green country image (GCI) Scale development Mixed...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1409–1428.
Published: 26 December 2023
... is the corresponding author and can be contacted at: prasanta@iimshillong.ac.in 11 06 2023 12 10 2023 03 12 2023 03 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only WhatsApp status motivation Scale development Social media User...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (4): 759–777.
Published: 19 August 2021
... 17 07 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Junzi Confucianism Strategic marketing orientation Scale development Corporate social responsibility Business performance Given the growing importance of the Chinese market...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 607–621.
Published: 12 June 2020
... by Churchill (1979) and Anand and Kaur (2018) , the scale development procedure of this study involves three stages: item generation, scale purification and scale validation. The scale development process is presented in Table 1 . The existing literature on Homo economicus and Homo moralis is the basis...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 717–734.
Published: 09 November 2015
... relates to personal motivations for religiosity and extrinsic social dimension relates to social motivations for religiosity. Dr Anil Mathur can be contacted at: anil.mathur@hofstra.edu © Emerald Group Publishing Limited 2015 Research methods Scale development International consumer...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 619–639.
Published: 31 August 2012
... by adopting the scale developed by Pappu and Quester. A mall‐intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in a metropolitan city, Kolkata, India. The questionnaire was used to collect data from seven department retail brands. The impact...
