... for self-improvement products. Design/methodology/approach This study used three psychology between-group experiments. Findings It was observed that anxious consumers exhibit a stronger inclination toward self-improvement products in comparison to their non-anxious counterparts. Furthermore, self...

...Sigen Song; Min Tian; Fanny Fong Yee Chan; Wei Xu Purpose The purpose of this research is to examine the effect of temporal landmarks on consumer perception of self-improvement products and its underlying psychological mechanism and the boundary condition. Design/methodology/approach Four...

...Yaming Wang; Jie Han; Junhai Li; Chunlan Mou Purpose This research is aimed to examine how environmental pollution affects consumers' preference for self-improvement products. Design/methodology/approach Through a series of three experimental studies, this research substantiates our hypotheses...