... channels. This study employs this approach to provide strategic guidance for luxury brands in response to evolving environments and consumer demands. Design/methodology/approach An experiment was conducted to examine the impact of self-monitoring on luxury consumption. Subsequently, another experiment...

... employees, this study includes the characteristics of service employees, such as self-monitoring and self-efficacy, identifying their moderating roles in aiding active co-production and ultimately enhancing the value co-creation. Design/methodology/approach We employed linear, nonlinear and hierarchical...

.... uniqueness and level of self-monitoring) on cognitive attitude (i.e. social-function attitudes), which leads to conative attitude (i.e. behavioral intentions) via affective attitudes toward vegetarian restaurants. Design/methodology/approach The sample (n = 176) comprises experienced vegetarian...

... studies were conducted in this research: The first study explored the effect of envy on impulsive consumption; the second study explored the moderating effect of self-monitoring and the mediating effect of materialism; the third study explored the moderating effect of product type and the fourth study...

...Xiaoyan Wang; Ping Li; Yi Zheng; Ling (Alice) Jiang; Zhilin Yang Purpose Drawing on conservation of resources (COR) theory and the motivation-opportunity-ability (MOA) framework, this study examines how salespersons' self-monitoring and psychological capital influence sales performance. Design...

... and with inconsistent response patterns were discarded, leaving 350 questionnaires for the statistical analysis. Findings This research adopts the consumer-centric as well as societal perspectives to conceptualize value co-creation behavior, and tests the moderating roles of psychometric measures of self-monitoring...

...-discrepancy on consumers’ attitudes towards counterfeit branded luxuries. It investigates how self-monitoring and perceived social risk moderate this effect. Furthermore, it explores cross-cultural differences in the impact of actual-ideal self-discrepancy. Design/methodology/approach A pilot study...