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Keywords: Sensory experience
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Journal Articles
Exploring the brand experience in the metaverse under the perspective of technology acceptance model
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3410–3426.
Published: 02 August 2024
...Xiaolei Yu; Xuxiang Cheng; Kyung Hoon Kim; Huanzhang Wang Purpose This study aims to explore how perceived usefulness and perceived ease of use affect users' sensory experience and behavioral experience in the metaverse context, and explore the significance of building a metaverse platform...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 7–28.
Published: 18 June 2024
... 21 05 2024 26 05 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Aging Gerontology Healthy aging Hospitality Older adults Senior-friendly accommodations Senior living facilities Sensory experience Thermal comfort Tropical...
