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Keywords: Service switching costs
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1087–1111.
Published: 26 October 2018
...), customer satisfaction, switching cost and consumer innovativeness (CI) on service switching intention (SWI); the mediating role of customer satisfaction; and the moderating role of service switching cost on the relationship between CI and SWI. Design/methodology/approach Data were collected using...
